Soulja Boy Tell’em
https://www.youtube.com/watch?v=8UFIYGkROII
You know the song, and you probably still remember the dance. The video for “Crank That” (that was initially self-published to the internet) now has over 249 million views and even held the number 1 spot on the Billboard Hot 100.
Justin Bieber
https://www.youtube.com/watch?v=KJWZSEkCrAM
Scooter Braun discovered Justin Bieber after accidentally clicking on one of his videos. He was impressed with what he saw, and before Justin knew it, he was singing in front of Usher. The rest is history.
Alessia Cara
https://www.youtube.com/watch?v=gyJQrbKhbeE
Alessia Cara made the habit of uploading covers of her favorite songs to YouTube after school. One day, they caught the eye of EP Entertainment’s founder, who was introduced to them by his daughter. She’s gone on to record chart-topping hits like “Here” and “Wild Things.”
Shawn Mendes
https://www.youtube.com/watch?v=nuEH58jAGs4
Before hits like “Stitches” and “Treat You Better,” there were lots of videos of Shawn Mendes, playing his guitar, singing covers to his favorite songs. He then went on to open for artists like Austin Mahone and Taylor Swift before becoming the huge success he is today.
Tori Kelly
Not winning American Idol was probably a blessing in disguise for Tori Kelly. The artist took her talents back to YouTube, eventually getting the attention of Scooter Braun. She signed with Capitol Records, and her debut album was released in 2015.
