Having a strategic marketing plan is important for a thriving eCommerce business, whether you’re an established brand with a solid client base or a new start-up company. You should get a reliable supplier like Asian Beauty Wholesale, and do a campaign to launch your store. Apart from launching your own eCommerce website, being updated with the latest marketing trends and technologies is crucial for surviving the eCommerce world.
Here are some tips for creating an effective marketing strategy for your beauty eCommerce business:
- Optimize website layout
A good-looking and user-friendly website is imperative for every online business. A website signals consumers that your business exists, and does online transactions. Thus, it’s important to invest in high-quality website structure and development, making sure that customers can easily recognize your items, properly browse through your site, and smoothly complete a transaction. Investing in a heatmap software is also ideal for tracking customer behavior and patterns on your website, to know which pages are visited most and obtain income generating traffic.
- Content marketing
While web layout is the holding structure of your online business, content is the juice that keeps your website fresh and flowing. It is important to regularly post and come up with new original content on your website that expresses your brand’s identity and makes it unique from competitors. Regularly produce original content that is relevant and resonates with your customers. According to Pareto’s 80/20 rule, your content posts must be 80% informational and 20% promotional, which hits the sweet spot between relevance and enticing advertising.
- Social media marketing
Social media now plays a huge role in increasing product awareness and generating traffic. Including a social media marketing plan for your business is crucial in gaining a broader audience reach and penetrating target markets. Utilizing various social media platforms increases brand visibility and make consumers feel more personally in touch with your business. Invest in a good social media team/plan to handle various social media accounts, especially maintaining a positive social media image by efficiently monitoring user comments and queries on your business pages.
- Email marketing
Sometimes, consumers cannot see your social media posts due to cluttered newsfeeds and site analytics that may bury your content amongst a digital sea of information. Email marketing is a brilliant solution to this, where consumers can still be regularly updated about new products, services, promo packages/discounts, and new content that may be useful for them. Email marketing is also ideal for busy older professionals who may not be as savvy as younger audiences on social media.
- Optimize marketing for mobile devices
Today’s smartphones have more features that enable users to research, visit websites, and make purchases right from their mobile devices. Thus, it is important to optimize your website design layout for mobile devices, since a webpage that doesn’t adjust to different mobile devices means loss of potential customers and missed sales. Invest in good web development that makes your website fully responsive for mobile users.
- Search engine optimization (SEO)
Search Engine Optimization (SEO) is a very crucial part in maintaining site ranking and traffic, since search engines like Google, Bing, and Yahoo are the front liners in helping consumers search for a product or topic online. Search engines have their own standards about site ranking and search relevance such as keyword use and unified content. It is important to familiarize them and make sure your website’s content is optimized for search engines.
- Omnichannel personalization
Utilizing various means of interacting with your customers helps you gain valuable consumer profiles and ensure a loyal customer base. Launching your business on various platforms like opening physical stores, an online store (website), and via an application for mobile devices targets a more diverse demographic and helps you find patterns you can use to further integrate and strengthen your brand. Omnichannel also give your customers the freedom to interact with your company on their own terms and preferences, making it more convenient for them and likely to return and recommend your brand.
Retargeting is a technique where you track a customer who has already visited your site and target relevant ads to them while browsing the internet. Deliver targeted ads that will encourage him or her to revisit your website and make a purchase. It’s also important to redirect them to a relevant page on your site after clicking on your ad. For example, if your potential customer clicked on an ad of your brand’s toner, make sure that he or she will be redirected to your toners webpage, and not on the web page displaying cleansers.
A good web layout structure, original content, and diverse marketing strategies are the basis for building your beauty eCommerce business. Being familiar with these basics and keeping oneself updated with evolving demographics, technologies, and trends help ensure income generating traffic and a consistent client base for your business.