Eckhaus Latta teamed up with photographer Heji Shin to create a provocative ad campaign featuring its SS17 collection. The unconventional images feature real-life friends and Craigslist-cast people engaging in sexual acts.

Mike Eckhaus and Zoe Latta, known for their gender-fluid runway shows and clothes, said that provocation isn’t their main goal here. Their ad campaign aims to celebrate freedom of expression and acknowledge a fuller range of human experiences.

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