Allegro, an auction website in Poland, put an ad out this holiday season that has since been viewed over 8 million times. The video features an elderly trying to learn English.

We don’t want to give too much of the plot away, but brand manager at Allegro, Michal Bonarowski, believes that the advertisement has been so successful because of how relatable it is. He stated, “And people can find themselves in it, that’s why it is so emotional.”

If you’re feeling particularly emotional, maybe grab some tissues before watching